I wonder if the physiology info in this 1963 Arrid ad still holds water. Basically, it says that women have two kinds of perspiration, one from physical exertion, and the other from, well, horniness. (The kind Arrid takes care of.) It seems to me they were just banking on the shame of women who didn't want anyone to see that their sexuality was showing. "You don't wanna be a sweaty ho, do you now?" the ad seems to ask. Something tells me that the hoo-ha flashers of today wouldn't give a damn.