Skip Nav
Your Country Girl Power Playlist
Fifty Shades of Grey
How to Make Fifty Shades Darker Your Hottest Date Night Ever
The Best Damn Feminist Quotes to Get You Through This Weekend, the Next 4 Years, and Beyond

Flashback: When Skinny Was Not In

If the fashion industry can bring back high-waisted jeans, they can bring back normal sized women as the ideal. I almost don't believe this ad for Kelp-A-Malt tablets from the 1934 issue of "Physical Culture" is real because it's hard to imagine a time when being a stick was not ideal. Having said that, I can "add 5 lbs of solid flesh" in one day. It's called nachos for breakfast, lunch and dinner. Take that Kelp-A-Malt! (Thanks for the find, Say No To Crack!)

Around The Web
Join The Conversation
colormesticky colormesticky 9 years
Psh, who needs a kelp shake? I could gain 5 lbs. in two hours if I put my mind to it.
LaLaLaurie06 LaLaLaurie06 9 years
wow! that is amazing! yeah for curves!
fridaporvida fridaporvida 9 years
eh, too much complaining. the girl in the mirror would be absolutely acceptable in our society today as well as the little skinny girl...i've never met a boy who had a problem with 'curves' and most girls i know embrace they're big booties and boobies. if we LET the fashion industry or 'beauty world' affect the way you feel about ourselves that's a bigger problem than our thunder thighs or a flabby tummies. no one but your own self should have that sort of power over your self esteem. for me, it's obesity that isn't attractive because it's unhealthy. i don't consider that 'curvacious.' and i don't agree with the national standards on defining obesity, either. however, no human was ever meant to carry 200 extra pounds of weight on their body. we weren't built to sustain that. and that's what people today struggle with. is this totally bitchy of me to say? i hope not, cuz it's kinda a serious problem. oh, and does this kelp stuff help you grow boobs or what? if so, bring that ish back.
simplystella simplystella 9 years
Ew, this is one of the reasons I would have loved to be a young woman in the 50's. Flared skirts, meat-on-bones... aw *o*
bookgirl bookgirl 9 years
Man I think we should band together and make a similar ad and put it in Cosmo or Vogue, or whatever...*sign* if only.
Karma-Co Karma-Co 9 years
I would love to have this ad on my wall. Skin and bones are not attractive.
tragicbeautyx tragicbeautyx 9 years
I thought this ad was a joke and then it said it was real! It's so weird cause it's not anything like that now.
craving_vintage craving_vintage 9 years
I definitely could eat nachos three times a day. :ROTFL:
Cadet Cadet 9 years
Amen. I'm tired of heroin chic... And I love nachos three times a day!
Maggie-Mae Maggie-Mae 9 years
mmmmm nachos.
jhuck jhuck 9 years
So you're telling me tomorrow is nacho day? I'm in!
licia licia 9 years
Haha, this has a real pop-art kinda feel! It's quite an adorable ad. It looks more like an art piece than an ad ;)
Emma Emma 9 years
yes u should say no 2 crach
Pink_Lipstick Pink_Lipstick 9 years
I would love if normal-sized, curvy women were considered the ideal in the beauty world again. I have hips that are never going to go away and I hate feeling like that's a bad thing.
Is There a Redhead Emoji?
T-Rex Engagement Photo Shoot
Funny Video About Social Media Addiction
Donald Trump Makeup Tutorial
"A Term With Obama Again" Parody Video 2017
Signs You're Obsessed With Your BFF
Meme Coloring Book

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Love
All the Latest From Ryan Reynolds