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Gatorade Ad: Ball Girl Makes an Amazing Catch

What's the Big Idea Behind This Sneaky Gatorade Ad?

I watched the following vid and was overjoyed to see a chick finally kick arse at a male sporting event. But a little research later revealed that our bat girl never made this Spidey-inspired catch; the vid is actually a staged advertisement for Gatorade. The illegitimacy of the play makes me wonder if the Gatorade folks are mocking women's athletic potential with this ad, or on the flip side, if they're seeking to unsettle established gender norms and advance the girls-can-do-anything message. Or a bit a both? Tell me what you think.

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