President Obama's support for gay marriage may be lukewarm, but that won't stop the gay marriage movement from being hot for his campaign tactics. Defeated advocates plan to "Obamaify" their cause.
What does Obamification look like? The SF Chronicle lays out the tactics, which include:
- Connecting supporters through Facebook and other social networking sites.
- Compiling a larger-than-life supporter email list.
- Using low-tech efforts like door-to-door outreach.
- Getting personal by ditching scripted phone banks and TV commercials.
- Going viral with online videos such as Don't Divorce Us.
- Asking gay families, sympathetic clergy, and friends to travel outside of big cities to spread their message of support.
Letting supporters fashion their own stories is crucial to the unscripted strategy, but the Courage Campaign will also offer a training course, so people can learn how to best pass on their stories.
Making the movement more personal and spreading the message beyond bastions of support sounds more like commonsense than a revelation from the Obama campaign. Still, Obama did an exceptional job pairing new media with old-fashioned outreach. Do you think this sounds like a winning strategy?