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Gender-Neutral Beer Commercial

Gender-Neutral Beer: Smart Move or Marketing Ploy?

A Danish brewer has launched a gender-neutral marketing campaign for its new beer, Copenhagen, and it may be the first of its kind. Even though women make up 25 percent of the beer market, when was the last time you saw a beer commercial or advertisement aimed at female drinkers? Well, Carlsberg is attempting to break the mold by designing a clean, androgynous campaign for its light beer that steers clear of both bikini-clad babes and a Barbie doll color scheme. While I think gender-neutral (or really, gender-inclusive) advertising is a step in the right direction, the commercial is still treating beer as an accessory women choose based on packaging instead of a beverage we choose based on taste. But watch the commercial for yourself and tell us what you think!

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