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Good Idea or Bad Idea: Nair Pretty for Pre-Teens

In a recent New York Times article, the makers of Nair announced a new product focused on the younger demographic of pre-teens - made with fruity scents and all. According to Bill Boraczek, senior vice president of marketing at Sally Hansen, 26 percent of hair removers are girls 12-19 years old, but Nair Pretty is geared even younger, 10-15 year olds, otherwise known as "first-time hair removers." To drive this idea even more, marketing executives are saying things such as, "When a girl removes hair for the first time, it's a life-changing moment," and what young girl doesn't want to be perceived as older at that age?

I remember being a middle school-er and having my mom tell me I was too young to shave my legs, but times have certainly changed. So while Nair Pretty is safer than shaving (no nicks or cuts), what I want to know is, do you think it's a good idea or a bad idea for such young kids to be concerned with a little hair on their legs? Would you want your pre-teenager to have Nair Pretty in her medicine cabinet?


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