Earth Day swings around on April 22. That bastion of reducing, reusing, and recycling is galloping toward becoming a shopping holiday that barely resembles the grass-roots event founded in 1970.
According to Advertising Age in honor of the planet friendly holiday, shoppers can consume even more goods. They can:
shop at Banana Republic, where 1% of sales from April 22 through April 27 benefit the Trust for Public Land. Or they can participate in Macy's "Turn Over A New Leaf" campaign by making a $5 donation to the National Park Foundation. In exchange, customers receive 10% or 20% off most merchandise the weekend of April 26.
I'm not advocating a hemp-based existence but something about this plan seems amiss. Shopping for new goods to cure the planet? Is this eco-madness? You know it's getting out of control when even Barbie has a green-accessories collection for sale. To see who's fighting back,
Hoping to stem the trend of anti-ecological shopping frenzies the Anti-Advertising Agency has come up with a response to those ubiquitous "Buy This, Want This, Need This" stickers you find in tons of magazines. The stickers say "You Don't Need This" and would certainly make a potential buyer pause before making an unnecessary purchase. Get a free set and start your own anti-shopping eco-campaign.
Do you feel like you're helping the planet if a portion of the sale benefits earth-friendly organizations? Is it just part of making smart choices, or do you think the smartest thing is just not shopping at all?