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Are "Greening" Businesses Really in It for the Green Backs?

Are "Greening" Businesses Really in It for the Green Backs?

Earth Day swings around on April 22. That bastion of reducing, reusing, and recycling is galloping toward becoming a shopping holiday that barely resembles the grass-roots event founded in 1970.

According to Advertising Age in honor of the planet friendly holiday, shoppers can consume even more goods. They can:

shop at Banana Republic, where 1% of sales from April 22 through April 27 benefit the Trust for Public Land. Or they can participate in Macy's "Turn Over A New Leaf" campaign by making a $5 donation to the National Park Foundation. In exchange, customers receive 10% or 20% off most merchandise the weekend of April 26.

I'm not advocating a hemp-based existence but something about this plan seems amiss. Shopping for new goods to cure the planet? Is this eco-madness? You know it's getting out of control when even Barbie has a green-accessories collection for sale. To see who's fighting back,


Hoping to stem the trend of anti-ecological shopping frenzies the Anti-Advertising Agency has come up with a response to those ubiquitous "Buy This, Want This, Need This" stickers you find in tons of magazines. The stickers say "You Don't Need This" and would certainly make a potential buyer pause before making an unnecessary purchase. Get a free set and start your own anti-shopping eco-campaign.

Do you feel like you're helping the planet if a portion of the sale benefits earth-friendly organizations? Is it just part of making smart choices, or do you think the smartest thing is just not shopping at all?


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