The desire to own a piece of history has spawned a $200 million market for Obamabilia, and there are still two months to go until the inauguration. The New York Times explains that independent vendors have cashed in on the sophisticated branding Barack Obama cultivated during the campaign.
So what's for sale? Posters, books, and mugs with the President-elect's face on them, not to mention print media, which Obama has helped prop up thanks to commemorative newspapers and magazines. NYTimes.com/obama has brought in as much as $2 million for the New York Times since Obama's victory, and Time magazine has published an actual book all about Obama's path to the White House. Have you shelled out for a piece of the Barack?