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Homophobic Brazilian Liquor Ad

Brazilian Ad Suggests Alcoholism to Cope With a Gay Child

If this ad has anything going for it, it's that its message is a little hard to grasp at first glance. But once you get past the convoluted floor plan and into the meaning, it's all downhill. My reaction went something like this: "OK, your son is watching Brokeback Mountain with a friend. The drink is strong so you can be . . . oh! Oh. Ugh."

Everything is open to interpretation, of course, but I don't think there's any other message to take away from this ad: "Think your son may be gay? Time for a strong drink." Unless maybe the son is supposed to be drinking in order to cope with his homophobic parents; that I might be able to get behind. The brand has a couple other, much more innocuous takes on the concept that manage to be funny without being bigoted — why not stick with those?

What do you make of this ad? Would it fly in the US?

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lizlee89 lizlee89 4 years
So it's not ok to mock homosexuality, but it is ok to mock, marriage, conservatism, traditionalism, Christianity, Catholicism? Well, that's exactly what this site does! I'm not saying that this ad is ok; I find it insensitive and inappropriate; but I'm sick and tired of these liberal sites demanding that others be respectful of everyone else's lifestyles and yet they do not show that same respect. You all might want to think about that...
shreerose shreerose 4 years
I find it mean. So what, he's gay, leave him alone.
amber512 amber512 4 years
I find it pretty disgusting, but nothing seems to surprise me anymore.
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