Honey Monster is the face of Sugar Puffs, a brand of cereal sold in the UK, and I'm just not buying how this dude is marketable. He's big, burly, and sounds like he has a relentless case of indigestion — yum! As this commercial demonstrates, he can sit down to breakfast and get his crimp on, but he doesn't have the courtesy to clear his throat. Not once. And this somehow sells cereal?