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How Would You Describe Your Personal Brand?

I turned on the Today Show this morning while I was getting ready and caught a segment that made me want to put a little more thought into my outfit. Branding expert Martin Lindstrom was on to talk about how we should all build a personal brand that will help us stand out in a crowd. Celebrities like Donald Trump, Martha Stewart, and let's face it Lindsay Lohan, leverage their names for success and profit, so why can't we?

Martin gave some actionable tips, including: define what you're known for (always being on time? over delivering on promises?); pick a personal style (such as wearing black); don't be afraid of mystery (tell your best stories, but let people fill in the details). How would you describe your "personal brand"?

Transcript

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Join The Conversation
Girl-Jen Girl-Jen 5 years
@moss1080, I love it! Is "nerd" already trademarked? Because that's my brand.
Girl-Jen Girl-Jen 5 years
@moss1080, I love it!Is "nerd" already trademarked? Because that's my brand.
moss1080 moss1080 5 years
I try to do two things: A. To always give someone a complement B. To smell like candy.
moss1080 moss1080 5 years
I try to do two things:A. To always give someone a complement B. To smell like candy.
nancita nancita 6 years
I am a planner who likes to TCB. Unfortunately, Elvis already got dibs on the TCB branding.
Autumns_Elegy Autumns_Elegy 6 years
Not giving a crap about what people say about how I dress, what I read or my taste in music. And getting incredibly bitchy the minute someone comments on my bum. :p
Pistil Pistil 6 years
I've thought about this a lot, but the more I try to define myself the more I feel like someone else. I try not to worry about summing myself up in one block of text, outfit, or business card.I wouldn't say someone like Lindsay has done a great job "branding" herself. Paris Hilton is also a major brand, but who in their right mind takes these girls seriously?
Pistil Pistil 6 years
I've thought about this a lot, but the more I try to define myself the more I feel like someone else. I try not to worry about summing myself up in one block of text, outfit, or business card. I wouldn't say someone like Lindsay has done a great job "branding" herself. Paris Hilton is also a major brand, but who in their right mind takes these girls seriously?
xgreenfairyx xgreenfairyx 6 years
Actionable? This isn't going to be one of those words I'm going to be sick of hearing, is it?
GlowingMoon GlowingMoon 6 years
Based on the feedback I get, I think my personal brand would be "marching to the beat of my own drum."
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