Last month Kotex set out to end euphemistic period talk in tampon ads with a new ad campaign. We were impressed. But when I saw it air during a Gossip Girl episode, something was lost. It still had that electric-blue, feminine-hygiene pastiche to it. But Kotex is back on track with its latest ad!
A young woman stands outside a drugstore while hidden cameras roll across the street in New York's West Village. She stops several men and asks them to go in and buy her tampons because she forgot her bike lock. Answers range from the practical ("Can't I just watch your bike?") to the succinct ("No!") to the hilarious ("Can I get you toilet paper?"). Now if only I could see this on TV!