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Local Ford Dealer Blasts Americans Who Buy Toyotas

A South Carolina Ford dealer wants Americans to put the brakes on buying foreign cars, and he's using the radio to accelerate the spread of this message. In a controversial ad the local dealer chastises Toyota customers saying:

All you people that buy all your Toyotas and send that money to Japan, you know, when you don't have a job to make your Toyota car payment, don't come crying to me. All those cars are rice ready. They're not road ready.

Since he began running the ad, the Ford dealer said he's experienced a boom in business and positive feedback. But not everyone's excited about the controversial ad, claiming that it reeks of racist undertones. Besides, 60 percent of Toyotas sold in the US were in fact made in America, according to the Japanese company.

Even if the radio ad wasn't the most tasteful marketing pitch, do you think Americans have an obligation to buy American brands, or do the car companies have an obligation to produce something Americans want to buy?

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bixbystx bixbystx 7 years
I find it funny when someone who drives an American car looses their job to a foreign country. Most Americans need to start acting like they love this country and keep that foreign trash out of our states. I use to work for IBM and they have sent over 100,000 jobs to foreign countries and most of the people that have lost their jobs have the nerve to complain.
StolzeMama StolzeMama 7 years
big that was 3 sentences.
StolzeMama StolzeMama 7 years
big that was 3 sentences.
CaterpillarGirl CaterpillarGirl 7 years
I dont think its derogatory or borderline racist to use "rice burner"
Advah Advah 7 years
Hmmm well Urban Dictionary describes that as "Originally coined by oldschool bikers in the early 80's, a derogatory and borderline rascist term used to describe Japanese and other import motorcycles which were not Harley Davidsons or made in the USA."Which is probably why it's a term I'd rather not use.Either way, I think the ad is disgusting from the very fact using that expression is completely unnecessary. Maybe in a different context it would have been different, but in that paragraph it's pretty shocking imo.
Advah Advah 7 years
Hmmm well Urban Dictionary describes that as "Originally coined by oldschool bikers in the early 80's, a derogatory and borderline rascist term used to describe Japanese and other import motorcycles which were not Harley Davidsons or made in the USA." Which is probably why it's a term I'd rather not use. Either way, I think the ad is disgusting from the very fact using that expression is completely unnecessary. Maybe in a different context it would have been different, but in that paragraph it's pretty shocking imo.
bigestivediscuit bigestivediscuit 7 years
Hainan, I don't think you understood what I wrote. Just as I don't understand what you're saying here: "I DIDNT SAY I WASNT RACIST BECAUSE I KNEW ASIANS!!!!!!!! thats what I meant. Yes I know asians." So, can you clarify? You managed to contradict yourself within one sentence.
bigestivediscuit bigestivediscuit 7 years
"You don't even know what you are talking about." :rotfl: Nah, think that's for you!
bigestivediscuit bigestivediscuit 7 years
"You don't even know what you are talking about." :rotfl: Nah, think that's for you!
StolzeMama StolzeMama 7 years
big- all of those comments were meant towards em not you. You don't even know what you are talking about. I DIDNT SAY I WASNT RACIST BECAUSE I KNEW ASIANS!!!!!!!! thats what I meant. Yes I know asians. And I would say all of the younger generation use that term. But it wasn't about me. It was about them. If I didn't know any asians, how would I know that they use that term. If I said that and didn't know any you would be accusing me of not knowing what I was talking about "And I don't really care if you live in the "biggest melting pot" - it doesn't give you the right to use offensive terms" Rice Burner IS NOT and offensive term. And by saying I live in a melting pot I was not justifying the use of what you say as offensive. Just merely trying to show EM (not you) that i am not throwing out there," like I know asians, blac, hispanics, midlle eastern people" without it really being true. We really see a lot of different things here. More than others might on this board. And Other people may not know that asians use that term. They have the right to know that and it should have been included in this article if citizen wants to acts like an unbiased source.
StolzeMama StolzeMama 7 years
big- all of those comments were meant towards em not you. You don't even know what you are talking about. I DIDNT SAY I WASNT RACIST BECAUSE I KNEW ASIANS!!!!!!!!thats what I meant. Yes I know asians. And I would say all of the younger generation use that term. But it wasn't about me. It was about them. If I didn't know any asians, how would I know that they use that term. If I said that and didn't know any you would be accusing me of not knowing what I was talking about "And I don't really care if you live in the "biggest melting pot" - it doesn't give you the right to use offensive terms" Rice Burner IS NOT and offensive term. And by saying I live in a melting pot I was not justifying the use of what you say as offensive. Just merely trying to show EM (not you) that i am not throwing out there," like I know asians, blac, hispanics, midlle eastern people" without it really being true. We really see a lot of different things here. More than others might on this board. And Other people may not know that asians use that term. They have the right to know that and it should have been included in this article if citizen wants to acts like an unbiased source.
bigestivediscuit bigestivediscuit 7 years
I'll repeat myself since you missed my point: "Let me put it another way - let's say I agree with you and say that perhaps the phrase isn't offensive. But the CONTEXT in which he is using it surely is." As I just said, his intention was to offend. Don't take the phrase out of context. We're discussing a specific usage of this phrase here. And I don't really care if you live in the "biggest melting pot" - it doesn't give you the right to use offensive terms. And what do you mean you didn't say anything in your comment in reference to yourself? You said: 'I know MANY asians that drive as they call them, "rice burners" I think that is where he got the term from.' You blatantly justified the use of that phrase by saying because YOU knew many Asians who use that phrase, it's ok.
bigestivediscuit bigestivediscuit 7 years
I'll repeat myself since you missed my point: "Let me put it another way - let's say I agree with you and say that perhaps the phrase isn't offensive. But the CONTEXT in which he is using it surely is." As I just said, his intention was to offend. Don't take the phrase out of context. We're discussing a specific usage of this phrase here. And I don't really care if you live in the "biggest melting pot" - it doesn't give you the right to use offensive terms. And what do you mean you didn't say anything in your comment in reference to yourself? You said: 'I know MANY asians that drive as they call them, "rice burners" I think that is where he got the term from.' You blatantly justified the use of that phrase by saying because YOU knew many Asians who use that phrase, it's ok.
CaterpillarGirl CaterpillarGirl 7 years
I call any motorcycles that arent harleys. Rice Burners. so what?
StolzeMama StolzeMama 7 years
http://en.wikipedia.org/wiki/Rice_burner
StolzeMama StolzeMama 7 years
I stand by that the term "rice ready" is not offensive and I think people are blowing this way out of proportion. Yes the guy does not want you to buy foreign cars. But if you read the following wiki article, people call cars kraut burners for german cars and wheat burners or corn burners for american cars. And Em- I didn't mean to be like "I'm not racist, I know a lot of asians" I didn't, in any context of my comment, say anything about myself. Only that the asians THEMSELVES call them rice burners. And I live in the central valley in california. We are the biggest melting pot here. Check it out if you don't believe.
CaterpillarGirl CaterpillarGirl 7 years
I drive a Honda, its 12 years old and still going strong. I wont buy a ford ever.
bigestivediscuit bigestivediscuit 7 years
I was just about to say what Anna has said above - while I think what he's said is ignorant and frankly, disgusting, I can imagine large groups of men and women throughout the US going "YEEEAHHHHH!!!" and agreeing with him - that's what I find sad. As much as you don't want to think it is, it's ANTI-Japanese, ANTI-foreigners, etc. And to this: "I can't run my car on "American Pride" if the engine breaks down" - made me :rotfl: Yes Hainan, it IS offensive, because his INTENTION was to offend. "All those cars are rice ready. They're not road ready." What, you think he's making some nonchalant off-handed comment there? Just because you know "many Asians" use the term "rice burner" doesn't mean it's not offensive. Let me put it another way - let's say I agree with you and say that perhaps the phrase isn't offensive. But the CONTEXT in which he is using it surely is.
AnnaLove AnnaLove 7 years
This man is ignorant, but the fact is that there are entire "whitist" communities and this advertisement works in that type of setting. Most of the people on this board appear open-minded and highly educated; not everyone is. People criticize eachother all the time and this guy's just doing it publicly. How is it worse?
em1282 em1282 7 years
I love how people try to be all "I know lots of Asians/Blacks/Hispanics" when they try to prove that they don't see the racism in something. Hee!
snowbunny11 snowbunny11 7 years
Also: I have heard Ford's cars are getting better, so I will have an open mind the next time I need a car. But still, stupid ad!
snowbunny11 snowbunny11 7 years
Gah! Too busy to read these comments but this is stupid: "All those cars are rice ready. They're not road ready." Really just...gross, I agree with em that you don't need to be anti-Japanese to be pro-American. However, I wouldn't really have a problem with an advertiser using a patriotism or economic crisis angle to sell an American-made product, especially right now. I often buy certain products because I believe they are made ethically, or for some other external reason. Of course, you can pry my Toyota Matrix out of my dead, cold hands, and I love my bf's Honda Civic even more. Best.car.ever.
snowbunny11 snowbunny11 7 years
Gah! Too busy to read these comments but this is stupid: "All those cars are rice ready. They're not road ready." Really just...gross, I agree with em that you don't need to be anti-Japanese to be pro-American. However, I wouldn't really have a problem with an advertiser using a patriotism or economic crisis angle to sell an American-made product, especially right now. I often buy certain products because I believe they are made ethically, or for some other external reason. Of course, you can pry my Toyota Matrix out of my dead, cold hands, and I love my bf's Honda Civic even more. Best.car.ever.
StolzeMama StolzeMama 7 years
Ford I've heard "found on road dead". And Dodge I have heard, "Dead or Dying. Garbage Emitter".
lildorothyparker lildorothyparker 7 years
I should add that I currently own a Honda Civic ('99) though both my parents drive Toyotas. My lil Civic is a trooper - the only time it has seen major repairs is when some moronic drunk driver plowed into my front end (fun times).Also, my Grandfather used to fix cars as a hobby/second income and although he used to be strictly North American, he absolutely refuses to buy another until he sees improvement in the quality. The acronym F.O.R.D (Fix Or Repair Daily) exists for a reason.
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