A South Carolina Ford dealer wants Americans to put the brakes on buying foreign cars, and he's using the radio to accelerate the spread of this message. In a controversial ad the local dealer chastises Toyota customers saying:
All you people that buy all your Toyotas and send that money to Japan, you know, when you don't have a job to make your Toyota car payment, don't come crying to me. All those cars are rice ready. They're not road ready.
Since he began running the ad, the Ford dealer said he's experienced a boom in business and positive feedback. But not everyone's excited about the controversial ad, claiming that it reeks of racist undertones. Besides, 60 percent of Toyotas sold in the US were in fact made in America, according to the Japanese company.
Even if the radio ad wasn't the most tasteful marketing pitch, do you think Americans have an obligation to buy American brands, or do the car companies have an obligation to produce something Americans want to buy?