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Low-Budget BMW Commercial Starring Pittsburgh Penguins Players

Star-Studded BMW Commercial Is a Big Buzzkill

This BMW dealer wanted to avoid looking like every other low-budget ad, so he got a few professional athletes to step in as his spokesmen. But hockey players are trained to work the ice rink, not the camera. Throwing some free fried chicken into the deal would have done a better job of getting people's attention.

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