Mad Men creator Matt Weiner has said Helen Gurley Brown's Sex and the Single Girl and Betty Friedan's The Feminine Mystique are major influences on the show, but we have yet to get a gander at any characters reading those books. Yet the characters do read plenty, and thankfully, the books of Mad Men are as carefully chosen, as we'd hope. Each tells us something about the character and the time. Let's find out what.
Source: Flickr User Nick Treby