Skip Nav
Women
Read 'Em and Weep! 49 Tattoos Inspired by Famous Books
Relationships
Spice Up Your Relationship With This 30-Day Challenge
Wedding
This Amalfi Coast Wedding Will Leave You Breathless

Male Model Andrej Pejic Push Up Bra Ad

Androgynous Male Model Andrej Pejic Works a Push-Up Bra

"Did I ever think I had enough booty to advertise a push-up bra? No," androgynous male model Andrej Pejic tweeted earlier today. The Australian gender bender recently signed a lingerie ad contract with Dutch retailer Hema and shot these ads for the chain's push-up bra.

Ignoring possible enhancements via photoshop or bra stuffing, the ad's approach has some logic to it. If the push-up bra can give a man some realistic curves, why not you? And perhaps casting an androgynous man in a commercial ad, and not just an edgy editorial, also represents a progressive step against rigid gender norms.

Still, not everyone thinks these ads send a positive message. Critics in the Netherlands reportedly worry they could negatively influence a young woman's body image by holding up a literally boyish figure (minus the fake cleavage) as the ideal. Considering both arguments, do you think the ad is awesome or problematic?

Around The Web
Join The Conversation
amber512 amber512 4 years
too true testadura67
genesisrocks genesisrocks 4 years
I don't think it sends a bad message. He is beautiful though!
amber512 amber512 4 years
too true testadura67
testadura67 testadura67 4 years
Considering he has more meat on him than most female models I see in high fashion ads, I don't think it's a problem.
dreamalittledream dreamalittledream 4 years
I semi-understand what the Netherlands are suggesting, but I think most people will take this ad at face value, saying if this bra can give a man curves, imagine what it will do for you!!
Literary Tattoos
J.K. Rowling Body Image Quote
Disney Princess Halloween Costumes
What to Expect in Your 30s
What Is Disneybounding?
Best Compliments to Give a Woman
How Millennial Brides Are Changing Wedding Planning

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Love
X