Except for administration costs, its proceeds will go not to the state of Massachusetts, but to crisis pregnancy centers that essentially do everything possible — coercing women to have and view ultrasounds or just flat-out lie — to ensure women "choose" life.
While it may sound surprising that the bluest of blue states would allow this, Massachusetts has nothing to do with the decision. It's all the work of one woman. Merry Nordeen has been working, and praying, for seven years to make the plate a reality. All it took was a $100,000 bond posted to protect the state from financial loss (returned if 3,000 plates sell in the first two years), and applications and fees from at least 1,500 drivers.
Considering any charitable organization can do this, now we know how some of these weird license plates came about. Check out some of the strangest below.