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Men Are More Chivalrous on Valentine's Day

Expect More Men to Hold the Door For You Today

Whether you're partnered, solo, or something in-between, this Valentine's Day expect men to be a little more chivalrous than every other day of the year. At least French men!

Scientists at a French university hypothesized that words can unconsciously affect behavior, so they set up a test with the word "valentine" in the French city of Vannes. A 19-year-old asked 120 men, between 30 and 50, where nonexistent streets were: half the time she asked where Valentine St. was, and the rest of the time she asked where Martin St. was.

Just 100 feet away (that would make me suspicious), another 19-year-old woman asked for help, saying her phone was stolen by a group of four 20-year-olds. The men who were asked where "Valentine St." was were almost twice as likely to help than those who were asked where Martin St. was.

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"After they heard the word 'valentine,' male passersbys may have had in mind, without being conscious of it, the idea of love," said Lubomir Lamy, a social psychologist at the University of Paris-Sud in France, " which in turn may activate the passerby's willingness to give help, which is an aspect of love."

Whether it's n'importe quoi or actual science, I say enjoy today. Maybe you'll be the beneficiary of a modern-day gentleman's word association!

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