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Method Pulls Shiny Suds Ad For Sexism — Is It Offensive?

In this recently pulled viral video for Method cleaning products, a gang of perverted soap bubbles harasses a naked woman trying to take a shower. The suds explain that they're chemical residue left over from her cleaner, which gives the impression of clean, while leaving them behind to watch her clean. . . herself.

The leering shiny bubbles definitely make me uncomfortable, and I think that's the point. The ad agency hoped that the commercial would prompt you to buy Method so you don't have to deal with harmful chemicals when you take a shower. But does tying uneasiness about toxic cleaners to a woman's fear of sexual assault go too far?

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