Michel Gondry Spoofs His Own Trailer for New Film Be Kind Rewind. In an ever-dizzying spiral of self-referentiality, Eternal Sunshine of the Spotless Mind director Gondry re-makes his official trailer for Be Kind Rewind, a film about two guys who make amateur copies of movies that have been mysteriously erased at the video store where they work. And he stars in it, naturellement!
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