A dog barking, schoolchildren yelling, or your neighbor's piano lessons can all blend into the background, but when the screams of an abused woman become white noise we have a problem. In this French PSA, the sounds of domestic violence become part of a man's everyday life, until the noise stops. The ad goes on to say that every day women are victims of violence, and some women die from it. Instead of waiting for the deadly silence, the ad prompts viewers to react and gives them a number they can call to report violence against women.
I appreciate that this PSA includes a specific call to action. Domestic violence easily upsets us, but it's much harder to know how to personally help solve the problem. This ad responds to that dilemma by telling the public that it's their responsibility to report individual cases before it's too late and a haunting silence fills the air. Would you or have you ever reported domestic violence?