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New Lane Bryant Plus-Size Lingerie Ad Rejected by TV Networks

Lingerie Ad Causes Plus-Size Controversy

Most of us have seen the commercials with perfect Victoria Secret models telling us to love our bodies. Mixing things up, plus-size retailer Lane Bryant made a TV ad to show off its new lingerie, but ABC and FOX rejected it. The company got angry, pointing out that its spot did not differ from other lingerie ads, except of course when it came to the size of the models and the ampleness of their cleavage.


Lane Bryant took to its blog to point out the double standard, saying:

Fox demanded excessive re-edits and rebuffed it three times before relenting to air it during the final 10 minutes of "American Idol," but only after we threatened to pull the ad buy. Yes, these are the same networks that have scantily-clad housewives so desperate they seduce every man on the block . . .

Word. But something's up now, as Lane Bryant has removed the commercial from YouTube and unpublished its principled blog post. Guess we'll have to tune into Fox to see it after all. How sly!

Update: The commercial is back on YouTube. To see it,

.

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ShaynaLeah ShaynaLeah 6 years
Yet another case where not being a size zero somehow translates into being something so grotesque that it being shown on national television would be a tragedy --- You can find me at Life: Forward (http://LifeForward.onsugar.com) talking about women, the wage gender gap, and body image.
dootsie dootsie 6 years
It's almost certainly the amount of cleavage. If you'll look at a typical Victoria's Secret commercial, their breasts are almost never touching/cleavagey in THAT way. They're pushed up and outward to make the focus the breastbone. When there is a lot of cleavage, it's in a pretty quick flash. Their commercials are purposely interspersed with flashes that don't include the breasts. I support what LB is doing, but I see that it is a LOT of breast in the commercial.
dootsie dootsie 6 years
It's almost certainly the amount of cleavage. If you'll look at a typical Victoria's Secret commercial, their breasts are almost never touching/cleavagey in THAT way. They're pushed up and outward to make the focus the breastbone. When there is a lot of cleavage, it's in a pretty quick flash. Their commercials are purposely interspersed with flashes that don't include the breasts.I support what LB is doing, but I see that it is a LOT of breast in the commercial.
kurniakasih kurniakasih 6 years
I heard that ABC refuses to air this on DWTS. DWTS dancers...wear less clothing than that LOL. Although the so-called sexual implications (the 'naughty' text) may be the concern?
Venus1 Venus1 6 years
Sonia, don't worry, I'll help you look for them :)
Soniabonya Soniabonya 6 years
LOL. Suddenly, I am missing my big boobs. Nothing wrong with the commercial.
ManiMartinixo ManiMartinixo 6 years
@Mashekia Turner, on a side note, when I first read your comment I thought it said WTH(apply meat) and i was like why are we applying meat? are we applying meat to the skinny girls and it turns into the Lane Bryant Commercial? which essentially is what happened.
lilkimbo lilkimbo 6 years
Yeah, the ad isn't bad at all. Bluefly has commercials where women are naked. (Although, to be fair, I don't think I've ever seen those on network tv.)
Venus1 Venus1 6 years
Our old friend double standard (as opposed to double D in this case!) is back again. On a related point being well endowed up front can be quite different from being overweight,
Venus1 Venus1 6 years
Our old friend double standard (as opposed to double D in this case!) is back again.On a related point being well endowed up front can be quite different from being overweight,
chloe-bella chloe-bella 6 years
Maybe they think it makes her look like a prostitute because she has it on her calendar that she's supposed to go meet a man, and then she walks off in only lingerie and a jacket? I would be surprised if it was solely due to her weight because she's not even that big of a girl!
Pistil Pistil 6 years
Is this before or after it was edited? I can think of far more scandalous commercials.
tlsgirl tlsgirl 6 years
I don't see the big deal either, unless they're thinking "hey, that girl is totally going to meet her date in only a trench coat and lingerie." Which, well, is what I thought. I dunno. I still refuse to believe it's because the woman is plus-sized.
chloe-bella chloe-bella 6 years
Thanks for finding that simplyfab! I guess it's slightly more risque than a VS commercial in that she's leaving the house and going to lunch wearing only lingerie with a jacket over it . . . but yeah, otherwise it looks almost exactly like a VS commercial. I don't see what the big deal is.
simplyfab87 simplyfab87 6 years
The commercial is still on youtube. You can watch it here: http://www.youtube.com/watch?v=VMxyZQfMmM4&feature=player_embedded. I don't see anything in this that would deserve it being banned.
chloe-bella chloe-bella 6 years
I agree with everyone else. It's too bad that the ads have been pulled off of YouTube. It's kind of hard to guess why they censored the commercials without being able to actually watch them.
postmodernsleaze postmodernsleaze 6 years
^ I kind of agree with those comments. The Fruit of the Loom ads with fuller women (the one where they're getting ready for romantic dates) and the Playtex ads with fuller women (where that one woman talks about having gummibears in her bra after going to the movies) are on all the time. I doubt that featuring fuller models is the only reason the ad was pulled. But, I haven't seen the commercial, so I don't know. But, the bra/panty commercials I mentioned above don't feature models dancing around with their legs up in the air, pouting their sexy lips like models in VS commercials do. So, maaaybe, if there are fuller models pouting their lips and sexily prancing around like the models in the VS ads, then body size is the reason. Which would be utterly ridiculous if that were the reason; however, it just seems unlikely to me.
postmodernsleaze postmodernsleaze 6 years
^ I kind of agree with those comments. The Fruit of the Loom ads with fuller women (the one where they're getting ready for romantic dates) and the Playtex ads with fuller women (where that one woman talks about having gummibears in her bra after going to the movies) are on all the time. I doubt that featuring fuller models is the only reason the ad was pulled. But, I haven't seen the commercial, so I don't know.But, the bra/panty commercials I mentioned above don't feature models dancing around with their legs up in the air, pouting their sexy lips like models in VS commercials do. So, maaaybe, if there are fuller models pouting their lips and sexily prancing around like the models in the VS ads, then body size is the reason. Which would be utterly ridiculous if that were the reason; however, it just seems unlikely to me.
lilkimbo lilkimbo 6 years
I agree with what pretty much everyone has said-If the ads are being censored because the women are overweight, that's just ridiculous. However, I don't buy that that's why they're being censored. Those Playtex commercials have women of a similar weight on them all of the time.
kurniakasih kurniakasih 6 years
Another reason for the controversy is to get you watching and see if they're going to play it in either FOX or ABC ;)
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