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On the Newsstand: The "Evita Factor" in New York Magazine

On the Newsstand: The "Evita Factor" in New York Magazine

Hillary Clinton's doing well with Hispanic voters. In the Nevada caucuses she bested Barack 2-to-1 among that demographic, and polls heading into last Tuesday's primary in California showed her with 59 percent approval to Barack's 19 percent. New York magazine has a theory on this phenomenon, which they're calling the "Evita Factor."

Here's why Hispanic voters like Hillary — mostly a spillover of goodwill from Bill. How?

  • Bill was the first president to have two Hispanic cabinet members serve simultaneously.
  • He had very tolerant immigration policies
  • The economic boom that happened under his watch, produced jobs in the barrio.

And this: The Evita Factor. For some voters, the fact that Hillary is the spouse of a former president is a turnoff. But voters from Latin and South American countries are used to it. To find out why,

. In the piece, a Clinton adviser says, "there's a whole long tradition in Latin America of strong women whose political careers are built on the backs of their husbands, who ran the country first." In other words, Evita — or the modern day example in Argentina — where Cristina Fernández de Kirchner became Argentina's first woman president, right after her husband. Sound familiar?

Though US Hispanic voters are 60 percent Mexican-American, and Mexico doesn't share the Evita tradition, the Latino vote is definitely a core to Hillary's strategy. Will Latino voters be the soccer moms and NASCAR dads of this election? Can Hillary win by scoring with Hispanics?


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