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OKCupid's Birthday Email

Ticktock: OKCupid Is Your Worried Grandmother

If you've ever created an OKCupid profile, expect to receive a doting email on your birthday that not only reminds you of the passing of time, but also inquires about your relationship status with the subtlety of an overbearing family. "Still single?" the text reads. "Come check out your matches and find the men who want to meet you for your birthday!"

I'm sure it's standard marketing procedure, but I'm surprised a dating site that prides itself on revealing our hidden natures would make this gaffe, however trivial and humorous. There are middle-age people on these sites! Could you imagine receiving an email on your 50th birthday asking if you're still single? Apparently, nobody has studied the effect of age reminders and relationship-status inquiries on mood-regulating brain chemicals. Not positive brand association!

Is it already time for a Pride and Prejudice/Bridget Jones's Diary remake for dating in the Internet age?

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