The Obama campaign is using Google to squash damaging and untrue rumors. By bidding on search terms like "Barack Obama birth certificate," or "Barack Obama as Muslim" Obama makes sure that he gets a word in. At the top of search results for these terms, up pops sponsored links to Obama's "Fight the Smears" website created to debunk the rumors specifically.
McCain strategists have been using Google as an offensive front for some time, bidding on words like "Viet Nam," "US Naval Academy," "POW," and "World War Two." The hope is that people who search those terms will see a McCain for President Ad, visit the website, and ultimately donate to McCain.
Currently, twice as many unique visitors go to Barack's website, compared to McCain's — do you think the race to the White House goes through the Google?