Six percent of voters say they are less likely to vote for Barack Obama on account of his race. This stat feeds the concerns that America is not "ready" to elect a black president. But, hold off a second — that's not the end of the story. A recent Gallup poll also found that nine percent of voters are more likely to vote for Obama because of his race. Broken down between races of voters, seven percent of whites say they are more likely to vote Obama because of his race, compared to 15 percent of non-whites who say the same thing. Thus the color of Obama's skin could be a neutral if not positive factor.
Even more counter intuitive, McCain's numbers are similar — six percent of voters report that McCain's race make them less likely to vote for the Republican. Only seven percent say it makes them more likely to vote for him.
Of course voter attitudes on race, might be different than they're willing to admit to pollsters, or even something they can identify themselves. Maybe this November we'll see the "Obama effect" rather than the Bradley effect.