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It's Official: Red Is a Turn-On

It's Official: Red Is a Turn-On

Red has always been bold, but as it turns out, now it's officially sexy! A new study, as reported by Reuters, offers evidence that men are attracted to women in red. Researchers showed young heterosexual men pictures of women wearing different colors and asked them to rate the women by attractiveness and their desire to both kiss and have sex with them. Needless to say, red was the clear winner.

The study didn't offer any specific explanations for why the color red has this effect on men, except to say it could be an evolutionary trait or just the fact that red has long been associated with love. I'm no evolutionary scientist, but my bet's on the fact that for decades, red has been marketed not just as romantic (Valentine's Day cards and gifts) but also sexy (red lipstick and nail polish). Whatever the reason, if you're looking for a way to get the guys to notice you, a red top might just be the ticket. But we all have our own go-to outfits when we're trying to be sexy; if yours isn't a slinky red dress, what is it?


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