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Oprah Doesn't Get an Obama Bump

Oprah Doesn't Get an Obama Bump

Oprah may have gotten the raw end of the Barack Obama endorsement. Politico chronicled the almost instant dive in Oprah's likability ratings since she endorsed Obama. Apparently pollsters have been scientifically gathering public opinion of Oprah for decades, just like they do for world leaders.


In January 2007, 74 percent of Americans had a favorable impression of the queen of daytime television, a sky high number she had sustained for years. Well, when Oprah endorsed Obama in August 2007 her numbers slipped to 66 percent. When she began to stump for Obama in December 2007, they dropped again to 55 percent, her lowest rating ever.

While Oprah's soaring popularity had no where to go but down, the fact that her numbers began to dip right after she dipped into politics signals some connection. Can you admire Oprah's decision to express something she's passionate about even if you don't agree with her politics? Would Oprah be more popular if she pretended not to have an opinion just like everyone else?

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