"Sorry" — it's a word we use constantly throughout the day without even thinking about it. But this throwaway word could be hurting us. By overapologizing about everything, women appear less confident and more unsure of themselves than men. Psychologist Anjula Mutanda told Glamour UK , "Constant apologizing takes away your credibility and confidence, because you spend so much time feeling bad." As a reminder that we need to stop apologizing and start being more assertive, Pantene created this empowering "not sorry" video as a part of their Shine Strong campaign, which the company describes as "dedicated to helping women overcome bias by inspiring and enabling them to be strong and shine." Watch it now!