What the hell?! Was this thing dreamed up at Abu Ghraib? Can you imagine a more terrifying and/or annoying way of waking up than having an alarm go off which then propels this disk thingy to launch up and then fly around the room? The only way to get the alarm to stop is to catch that thing and put it back on the base. That sounds safe. And yet...there's a snooze function. Personally, I'd rather ease into my morning with the yummy smell of bacon.