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Product of the Day: Nature Calls Toilet Deodorizer Drops

I'm not that puzzled that there's a product called Nature Calls Toilet Deodorizer Drops ("anti-poo magic!") that if you put in your toilet water "prior to doing your business" it will "obliterate all unpleasant odor." What puzzles me is that it's being sold on Urban Outfitters' online store. Is this really the brand synergy you guys wanna get going? Hip clothes, furniture. . .and poop deodorizer?

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