This is basically the male equivalent of The Wonderbra, i.e. padded "manties." With the introduction of The Australian brand Wonderjock by AussieBum, designed to "lift and promote" (i.e. pad) a "man's crotch area" (translation: penis), men have joined the ranks of women in terms of insecurity. They get manscaped. They get man-icured. Some of them are worried about boob size. And now this. Aint life fun, boys?!