This season's breakout Mad Men character is Don's punitive secretary, Ida Blankenship. I've contemplated how old this character is supposed to be several times. Eighty-five? No, no 85-year-old would be a secretary, not even in 1965. I settled on late 70s, which still seems unrealistically old, and chalked it up to a possible, but well worth it, oversight. However, actress Randee Heller, who plays the disaster of a secretary, told the Daily Beast she's supposed to be 68.
To become Miss Blankenship, Randee spends two hours having her face scrunched and taped and blown dry with powder. Yet Randee is close in age at 63, five years younger than her 68-year-old spinster character.
Maybe it was all the smoking in the '60s? More likely it was that women, and society, embraced aging. Appearing younger longer has become the norm, and today older females get flack for acting too young. But if putting old age off as long as possible is a by-product of a cultural pursuit of youth, then is it so bad?