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Rebranding Divorce With Divorce Parties and Registries

Rebranding Divorce as a Reason to Party

Take a vacation, buy a new wardrobe, or find a therapist. Even get some friends together and have a dinner party, but don't put on a sash that says "It's All About Me" and throw a divorce party.

With divorce party planners, there are parties that go as far as having bands, caterers, and cakes as elaborate as the tiered, white cakes of weddings. And now Debenahms, a UK department store, is offering divorce registries so scorned spouses can get not just settlements but toasters.

Divorce is sad even if, like three-quarters of divorced women, you filed for it. Rebranding it as a celebration — and trust me, marketers are behind it — sounds a lot more like repressing feelings (as well a potential plot line in Sex in the City 2) than moving on. I was thinking next there will be Hallmark cards, but there already are!

Expect to see more of this in 2010. After financial woes in 2009 kept people together, this year is shaping up to be a bumper crop for divorces. Is it tacky to you or just another reason to party?

Source

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Smacks83 Smacks83 6 years
CG has it right, if the couple atop the cake were reversed, its grounds for a restraining order, but a woman holding her husband's head? All in good fun, right? I think its just pathetic.
Smacks83 Smacks83 6 years
CG has it right, if the couple atop the cake were reversed, its grounds for a restraining order, but a woman holding her husband's head? All in good fun, right?I think its just pathetic.
chatondeneige chatondeneige 6 years
I'm with you on the immature and ridiculous part, CG. If you're happy your marriage is over, awesome. But throwing a huge party is simply tacky to me.
CaterpillarGirl CaterpillarGirl 6 years
Now what would we all think if that cake had the dude holding the womans head? oh wait, no man is going to throw a divorce party... i find them immature and ridiculous.
CaterpillarGirl CaterpillarGirl 6 years
Now what would we all think if that cake had the dude holding the womans head? oh wait, no man is going to throw a divorce party...i find them immature and ridiculous.
boredgourdless boredgourdless 6 years
Ew. Just ew. I could not imagine that if my marriage dissolved I would take it lightly, or attempt to make an actual party out of it. A stress-relieving weekend with a bottle of wine and some girlfriends...maybe. But making money off of someone's dissolved relationship is crass.
Pistil Pistil 6 years
I don't think the end of a marriage means you should be depressed because your life is over. By all means, go out with your friends... eat cake... I just think booking a hall, a caterer, a band, and registering at a department store is a little over the top for that kind of celebration.
DorthyOz DorthyOz 6 years
Everyone is going to view their divorce differently and handle the aftermath very differently. While this notion of celebrating is a newer concept, I don't feel it's wrong. I agree with the two posters above that this celebration can be about your own strengths and "liberation." Yes, to some it may seem sickening that you would celebrate the end of a sacred union (marriage,) but just think about why people get divorced. It's not like every little girl or boy grow up thinking about the day they'll get divorced and look forward to it oh so eagerly. Most divorces happen because the bonds of the marriage have broken down for one reason or another, and divorce is a deep and emotionally draining (if not painful) process. So to celebrate your own rebirth is not a bad idea.
postmodernsleaze postmodernsleaze 6 years
I'm not sure how I feel about it. But that cake is AWESOME. I want it for a Halloween party or something haha
postmodernsleaze postmodernsleaze 6 years
I'm not sure how I feel about it.But that cake is AWESOME. I want it for a Halloween party or something haha
Pistil Pistil 6 years
Turning your divorce into an event that rivals your wedding is a little ridiculous. Some of those divorce cakes are pretty awesome, though.
Pistil Pistil 6 years
Turning your divorce into an event that rivals your wedding is a little ridiculous.Some of those divorce cakes are pretty awesome, though.
mamasitamalita mamasitamalita 6 years
One of my good friends is going through a divorce right now and HATES this notion. I agree with her assessment that it seems to make light of the marriage and disregards how really tragic and sad and awful it is.
KadBunny KadBunny 6 years
I can't help but laugh and think of that one SATC episode where Samantha throws a party and is like "I'm not having a baby, everybody drink!" But yeah, I don't know if it's tacky per se but I'm just rolling my eyes at another stupid outlet the industry came up with to blow our money on. I mean it's great that people get out of failed relationships, but it's not something to party over; there's no way to happily end a divorce is there? At least I can't think of a scenario where both parties can be like "hey it didn't work out but we're cool, right? :D par-tay" But if people want to, more power to them hey.
KadBunny KadBunny 6 years
I can't help but laugh and think of that one SATC episode where Samantha throws a party and is like "I'm not having a baby, everybody drink!"But yeah, I don't know if it's tacky per se but I'm just rolling my eyes at another stupid outlet the industry came up with to blow our money on. I mean it's great that people get out of failed relationships, but it's not something to party over; there's no way to happily end a divorce is there? At least I can't think of a scenario where both parties can be like "hey it didn't work out but we're cool, right? :D par-tay" But if people want to, more power to them hey.
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