Skip Nav
Netflix
17 Sex-Filled Films to Stream on Netflix
Relationships
These Engagement Rings Will Inspire You to Choose a Rainbow-Colored Rock
Wedding
This Rustic Brewery-Themed Wedding Is Every Drinker's Dream

Reebok Promises to Make Your Boobs Jealous of Your Butt — Hilarious or Horrifying?

On its website, Reebok claims that its new line of EasyTone shoes, which are displayed against the backdrop of a naked woman, will help you make 88 percent of men speechless and 76 percent of women jealous. Hoping to drum up some hype for these kicks, Reebok has also unveiled a whole slew of commercials touting the shoes' butt-toning abilities. In this commercial, Reebok pitches the shoes by reducing a faceless woman to two talking breasts. You see, the breasts are jealous of the woman's butt, which is now getting all the attention thanks to the shoes. Do you find this ad effective or offensive?

Around The Web
Stylish Sneakers For Winter
Best Activewear Sales March 2014 | Shopping
Affordable Bikram Yoga Shorts
Reebok Dance UR Lead Mids Review

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
meeshee meeshee 6 years
i too find it horrifying.. i definitely have a life and i'm not a prude, but ads like this just perpetuate the idea that women are objects.. now we don't even need a face, our boobs can do the talking! ugh, not a fan of the ad at all. i agree with pistil as well that it just targets the viewers' insecurities and that our body parts are more important than our brains (or here, even our faces). sorry to rant! i'm sure many people would disagree or maybe argue that this is just one of many so to lighten up.. so no haters please! this is just my opinion!
meeshee meeshee 6 years
i too find it horrifying.. i definitely have a life and i'm not a prude, but ads like this just perpetuate the idea that women are objects.. now we don't even need a face, our boobs can do the talking! ugh, not a fan of the ad at all. i agree with pistil as well that it just targets the viewers' insecurities and that our body parts are more important than our brains (or here, even our faces). sorry to rant! i'm sure many people would disagree or maybe argue that this is just one of many so to lighten up.. so no haters please! this is just my opinion!
Pistil Pistil 6 years
Acid Pops, you're not alone in feeling horrified (I chose the 'horrifying' option). I don't even think it's all that clever, or funny, but commercials don't have to be smart. It's meant to appeal to the consumer's insecurities, it's not meant to make you think. That is what makes an ad effective (clearly). You don't have to look hard to find a similar ad implying the same thing by decapitating the female body, or lopping off limbs. That doesn't make it ok, I just can't take it seriously.
Smacks83 Smacks83 6 years
Stardust, I think I am a founding member of that committee, lol.
Acid-Pops Acid-Pops 6 years
This ad is pretty clever but I am apparently in the minority (as far as comments are concerned), because, even though I have a life, I actually find it horrifying. It implies that women want to be in shape for the attention it gets them from men (as opposed to the health benefits or even for their own personal aesthetic preferences). It in effect tells men that it is OK to stare at women's boobs (because the boobs like to be stared at-they need it to feel good about themselves), thus reducing women to the sum of their parts.This is even reinforced by the male voice-over.
Acid-Pops Acid-Pops 6 years
This ad is pretty clever but I am apparently in the minority (as far as comments are concerned), because, even though I have a life, I actually find it horrifying. It implies that women want to be in shape for the attention it gets them from men (as opposed to the health benefits or even for their own personal aesthetic preferences). It in effect tells men that it is OK to stare at women's boobs (because the boobs like to be stared at-they need it to feel good about themselves), thus reducing women to the sum of their parts. This is even reinforced by the male voice-over.
mix-tape mix-tape 6 years
I would like to try a pair and see if they really have any effect on me. I don't really like the style of the shoe either, they look like they are trying to be too trendy and futuristic in my opinion. Funny commercial though.
KadBunny KadBunny 6 years
Ha! My boobs have always been jealous of my butt anyhow. :D But I so want a pair.
xxstardust xxstardust 6 years
My boobs (which have gained me entrance to the itty bitty titty committee) get jealous easily. Oh well ... still want the shoes!
danidaniramirez danidaniramirez 6 years
I have a pair of easytone.. they are amazing.. but still.. i dont think my boobs are jealous jajaa
snarkypants snarkypants 6 years
i want a pair too! anybody know anybody who has a pair?
xxstardust xxstardust 6 years
Absolutely HILARIOUS. And I *really* want a pair of these.
Pistil Pistil 6 years
lol fuzzles, I was wondering why the butt doesn't get a voice.The male voice-over sounds like the same guy from every insurance/diaper/yogurt commercial, so it just makes me laugh when he says 'boobs'. Butt.
Pistil Pistil 6 years
lol fuzzles, I was wondering why the butt doesn't get a voice. The male voice-over sounds like the same guy from every insurance/diaper/yogurt commercial, so it just makes me laugh when he says 'boobs'. Butt.
Latest Love
X