Now that it's all done but sweeping up the balloons, the New York Times, ever the data-doyenne, has a different way of looking at who said what these conventions. Bubbles of varying sizes show the amount of times per 25,000 words uttered, that certain phrases were used.
Interestingly, the "opponent's name" count varies pretty wildly — the Democrats used McCain's name 78 times to the Republican's use of Obama a mere 25 times. Up there for both parties? "Change" and "God." While the Republicans were twice as godly, and the Democrats three times as change-y, it seems like both have see the benefit to grabbing both traditional and forward-thinking tropes.
The graph also let's you see who said what — Obama used McCain's name 3.5 times more, and McCain grabbed the "change" mantel from Obama just over half as often. Watching the two conventions, do any of the results surprise you? What do you make of the disparity between use of the opponent's name?