A new advertisement, produced by the UK's National Health Service, realistically depicts a screaming schoolgirl giving birth on a playground amid a chaotic crowd of students. Before you watch, beware: the content is graphic.
Government officials behind the spot explain that pamphlets and posters have been ineffective in getting the message out about teen pregnancy prevention. At the end of the spot, a website for teens flashes across the screen. The site — called Hey Babe — actually has loads of useful information about sex, including advice on the HPV vaccination, contraception, questions of sexual orientation, and even abortions. If the shocking commercial can help tune kids into sex education, do you think the graphic imagery is worth it?