You won't find Carrie and Mr. Big making out on the street of Jerusalem. Sex and the City advertisers have decided to forgo marketing in Jerusalem and Petah Tikva, Israel, in order to avoid offending devoutly religious residents.
The ad company is worried that the word "Sex," as well as racy pictures of the films' stars could, provoke widespread objection. This isn't the first time SATC has employed a different marketing campaign in these locations. During the shows television heyday, a poster was modified to make Sarah Jessica Parker's outfit into a more modest ensemble.
Not wanting to be labeled prude, the city of Petah Tikva went out of its way to clarify that it had nothing to do with the decision. And, an official from Jerusalem called reports that the city had censored the billboards slanderous.
Are sexy posters offensive to even the non-religious? Is the company taking a paternalistic attitude toward these residents? Or are they just sensibly avoiding a confrontation and negative backlash?
Photo courtesy of New Line