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This Gorgeous Navy Officer Has the Internet in a Tizzy

The Stimulus Package Gets a Logo

First the stimulus got a website. Now it's getting a logo. Without a doubt, the Obama team has brought its branding expertise from the campaign trail to the White House. All projects funded by the American Recovery and Reinvestment Act (ARRA) will be marked with this emblem.

Obama explained yesterday:

These emblems are symbols of our commitment to you, the American people — a commitment to investing your tax dollars wisely, to put Americans to work doing the work that needs to be done. So when you see them on projects that your tax dollars made possible, let it be a reminder that our government — your government — is doing its part to put the economy back on the road of recovery.

If we couldn't identify how the money is spent, it might seem like $787 billion just vanished into thin air. I can't help but think the logo will also score Obama some political points. When you see people at work, the logo reminds you that Obama's stimulus plan is partially to thank!

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girlysammy girlysammy 7 years
you know this "logo" only shows Obama is only getting more prideful. That is scary to me, because pride makes people fall. It is an interesting logo and it does make sense. I see how it comes together, but to label everything with this saying "yeah I know I did this" it's just a prideful shrug. I don't like that.It's eerie.
melizzle melizzle 7 years
I guess they think good marketing will just solve everything?
heatherhas heatherhas 7 years
Great. Lets cut a ribbion too or dig a hole or better yet, plant a tree to sybolize new beginnings. *sigh*
MartiniLush MartiniLush 7 years
Yeah, we really needed that....right... :oy:
Grandpa Grandpa 7 years
I am with Margokhal, she has hit the nail on the head.
skb9850 skb9850 7 years
Good grief, why do we need a logo for the stimulus package? What a waste of money.
Roarman Roarman 7 years
Nice logo.
Roarman Roarman 7 years
Nice logo.
starangel82 starangel82 7 years
Let's put a shiny bow on it and it'll make it all better. :oy:
organicsugr organicsugr 7 years
a lot of the rest, that is.
organicsugr organicsugr 7 years
a lot of the rest, that is.
organicsugr organicsugr 7 years
What a huge waste of time. I don't expect to see the seal on too many projects, since most are social and a lot the rest won't even start for another year.
margokhal margokhal 7 years
Eh, I don't think it necessarily needed a logo, but at least now people who don't check the website can physically *see* where their money is going. No more "well where the hell is my $787 billion going?" - I rather like transparency. If you don't like where it's going, then that's a whole different story.
margokhal margokhal 7 years
Eh, I don't think it necessarily needed a logo, but at least now people who don't check the website can physically *see* where their money is going. No more "well where the hell is my $787 billion going?" - I rather like transparency. If you don't <b>like</b> where it's going, then that's a whole different story.
UnDave35 UnDave35 7 years
"These emblems are symbols of our commitment to you, the American people — a commitment to investing your tax dollars wisely, to put Americans to work doing the work that needs to be done.":sick:
UnDave35 UnDave35 7 years
"These emblems are symbols of our commitment to you, the American people — a commitment to investing your tax dollars wisely, to put Americans to work doing the work that needs to be done." :sick:
Modus-Vivendi Modus-Vivendi 7 years
Uh, neat. I wonder how much they paid someone to come up with that, how much money was spent to test it on focus groups. :oy:
Modus-Vivendi Modus-Vivendi 7 years
Uh, neat.I wonder how much they paid someone to come up with that, how much money was spent to test it on focus groups. :oy:
piper23 piper23 7 years
You can put lipstick on a pig but its still a pig.
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