Republican internet strategists are buying search terms they hope will be used by potential McCain supporters. Politics are infusing Google AdWords — those eerie ads that appear off to the side of web pages.
Ever come across a candidate's little blue link on the side of a random web site? That's because they're analyzing what you Google and how it might reflect your politics!
McCain strategists bid on words like "Viet Nam," "US Naval Academy," "POW," and "World War Two." The hope is that people who search those terms will see a McCain for President Ad, visit the website, and ultimately donate to McCain.
What words do you think Obama and Clinton supporters would likely search? What about Ron Paul, and Ralph Nader die-hards?