Paul Madison, founder of SugarSugar, penned an open letter to Sheen, saying he's an inspiration to men everywhere even if they are "socially obligated to deny it."
"It's a shame so many men feel forced to deny themselves the pursuit of happiness. Though happiness is defined differently by each individual — financial success, self-worth, creative expression — the common foundation is our appetite for women."
And SugarSugar believes Charlie Sheen is a role model to men who haven't realized their self-worth: the power of "knowing they can have any woman they want." How so? Read the rest below.
"I’ve seen timid, unexceptional males become self-assured, world-stomping supermen through the power of, frankly, knowing they can have any woman they want."
And after escalating Sheen to a savior for "unexceptional" men, Madison goes in for the pitch, sort of, passively asking him to be the new face (or a face) to SugarSugar.com.
"I don’t have an ulterior agenda for this letter. I have nothing to offer that you don't already have ready access to. I only suggest that if you agree with my cause, and are willing (some might say crazy) enough to support it, I would be thrilled to work with you in any capacity to help men of all stature enjoy even a fraction of what you have created for yourself."
I don't know, SugarSugar, if I were Charlie Sheen I'd be holding out for a reality show. Or a cameo in the Arrested Development movie?