Bienvenido a Wal-Mart!
Retail giant Wal-Mart will soon open Hispanic-focused grocery stores in Texas and Arizona. The staff will be bilingual and the stores will feature tortilla bakeries, a larger selection of Spanish-language music and DVDs, and a wide assortment of Hispanic food.
Companies can't help but pounce on the potential in the Hispanic market. In addition to Wal-Mart's supermercado plans, Home Depot and Best Buy have launched Spanish-language websites.
Are you happy a huge retailer can adapt to a specific market, or would you rather see local stores appeal to the local tastes?