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TV Drug Ads Might Have to Highlight Hairy Side Effects

Regulators are considering a proposal today that would require potentially gnarly and dangerous side effects be touted as loudly as their miracle cures in pharmaceutical promotions. The FDA is considering requiring TV drug advertisements to also display a number where patients can report serious problems with their medication.

TV advertising has created a culture of savvy drug consumers who think they can prescribe drugs more adroitly than their physicians — ads have become a cornerstone of the pharmaceutical business since regulators allowed them ten years ago. Companies spent roughly $3.5 billion on spots last year. To see if consumers are capable of getting the message,

.

According to a Consumer Reports poll published this year, only 35 percent of consumers knew they could report drug side effects to the government. The founder of a patient advocacy group scheduled to present before the FDA today said, "If it's good enough for print, it's good enough for TV."

The group is called WoodyMatters and is named for the founder's husband, Woody, who committed suicide in 2003 while taking Pfizer's antidepressant Zoloft. Warnings about risks of suicidal behavior to all depression drugs were released the following year.

Though research shows that 80 percent of viewers can recall benefits mentioned in TV drug ads, while only 20 percent successfully recall side effects, the WoodyMatters spokeswoman says, "Any warning of a possible risk is better than not publicizing that information until it's too late for someone."

Should drugs be advertised on TV at all? Will more regulations help keep consumers safe?

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pharm_chick pharm_chick 8 years
oh mannnn we just learned about this in law! the FDA in the past used to make drug companies etc pay fees and then the fda would pocket it i guess, but now they have to use that money for post surveillance projects that were released too quickly i.e. hiv and cancer meds. also, they have to tone down the direct company to consumer ads so the consumer doesnt feel theyre afflicted with whatever disease state a drug claims to cure
hausfrau hausfrau 8 years
:rotfl: jude!! "Banana and walnuts"!!!
hausfrau hausfrau 8 years
:rotfl: jude!!"Banana and walnuts"!!!
Jude-C Jude-C 8 years
Bits and piecesBanana and walnuts:rotfl:Keeps you on your toes, doesn't it? :)
Jude-C Jude-C 8 years
Bits and pieces Banana and walnuts :rotfl: Keeps you on your toes, doesn't it? :)
Jude-C Jude-C 8 years
I think that's what they flagged mine for, since there's nothing else I said in there besides "Viagra" that might be considered controversial :( Oh, well. Keeps you creative, thinking of ways to name the bits and pieces without getting flagged!
Jude-C Jude-C 8 years
I think that's what they flagged mine for, since there's nothing else I said in there besides "Viagra" that might be considered controversial :(Oh, well. Keeps you creative, thinking of ways to name the bits and pieces without getting flagged!
hypnoticmix hypnoticmix 8 years
I know they flagged my twig and berries too. I mean come on how elementary can we put the terminology? LOL!
Jude-C Jude-C 8 years
Post got flagged... :irk: Hypno--I know guys who do the same thing. They take it when they know they're going to be doing a lot of drinking but still want their bits and pieces to be functional.
Jude-C Jude-C 8 years
Post got flagged... :irk:Hypno--I know guys who do the same thing. They take it when they know they're going to be doing a lot of drinking but still want their bits and pieces to be functional.
Jude-C Jude-C 8 years
Oh, hypno, I've seen the Viagra thing as well. I know guys who will take it when they know they're going to be doing a lot of drinking but still want the--how did you put it?--twig and berries to be functional.
Jude-C Jude-C 8 years
I'm one of those who finds waxing oddly soothing. (I didn't think so the first time, though.) It's hard to find a good waxer, though--I went to one once who literally had to go over the same patch of VERY $@%#!!!!! SENSITIVE SKIN about five times, didn't get any hair out, but did take off about five layers of skin. Her excuse? "Oh, Asian hair is different, and our wax doesn't work well with it." My response? "%@#$&*#%@$!!!! money back!!!!!" I just count myself lucky to be Asian, because I only need to take care of the leg hair once every couple of weeks or so. Oh, cine--I told my fiance about your experience with Nads' deceptive advertising, and he said his mom had had the exact same experience. I guess she ripped the first strip off her leg and screamed for the next fifteen minutes about how the "f*cking b*tch" in the ads was lying.
Jude-C Jude-C 8 years
I'm one of those who finds waxing oddly soothing. (I didn't think so the first time, though.)It's hard to find a good waxer, though--I went to one once who literally had to go over the same patch of VERY $@%#!!!!! SENSITIVE SKIN about five times, didn't get any hair out, but did take off about five layers of skin. Her excuse? "Oh, Asian hair is different, and our wax doesn't work well with it."My response? "%@#$&*#%@$!!!! money back!!!!!"I just count myself lucky to be Asian, because I only need to take care of the leg hair once every couple of weeks or so.Oh, cine--I told my fiance about your experience with Nads' deceptive advertising, and he said his mom had had the exact same experience. I guess she ripped the first strip off her leg and screamed for the next fifteen minutes about how the "f*cking b*tch" in the ads was lying.
cine_lover cine_lover 8 years
hypno, I have friends who have it and they are in their 20's, and do not need it, but their doctors gave it to them.
hypnoticmix hypnoticmix 8 years
Speaking of twig and berries too many people are using viagra recreationaly when they do not have erectile disfunction.
cine_lover cine_lover 8 years
Oops! Read your post wrong cab. Your friends did not wax you :rotfl: Have a nice weekend! :wave:
cine_lover cine_lover 8 years
Oops! Read your post wrong cab. Your friends did not wax you :rotfl:Have a nice weekend! :wave:
cine_lover cine_lover 8 years
YOur friends would give you a Brazillian? Those are some good friends! I have to find a new waxer. I lost mine, so now I am on a hunt. Hypno, I don't think you would think it tickled if they waxed your twig and berries.
cine_lover cine_lover 8 years
YOur friends would give you a Brazillian? Those are some good friends! I have to find a new waxer. I lost mine, so now I am on a hunt.Hypno, I don't think you would think it tickled if they waxed your twig and berries.
hausfrau hausfrau 8 years
well i'm out! have a great weekend y'all!! :wave:
hausfrau hausfrau 8 years
well i'm out!have a great weekend y'all!! :wave:
hausfrau hausfrau 8 years
Hypno i hear ya! everyone though i was nuts cuz i used to say getting waxed was relaxing, but they always had soft music and aromatherapy candles lit, and then would put a heating pad under your back!
hausfrau hausfrau 8 years
Its called GiGi All Purpose Honee...I used to get waxed professionally because where I lived brazilians were only 30 bucks!!! I didn't have much friends left there (they all moved after college) and I used to joke that my bikini waxer was my closest friend!Anwyays, when I moved to VA the prices there were like 70 bucks!! I was like, HELL NO! So I started doing it myself... I've saved SO MUCH money!
hausfrau hausfrau 8 years
Its called GiGi All Purpose Honee... I used to get waxed professionally because where I lived brazilians were only 30 bucks!!! I didn't have much friends left there (they all moved after college) and I used to joke that my bikini waxer was my closest friend! Anwyays, when I moved to VA the prices there were like 70 bucks!! I was like, HELL NO! So I started doing it myself... I've saved SO MUCH money!
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