Did you know one in seven women avoid the beach during their period? PR firm Labresse does! That's why it dropped tampons in pink parachutes down on Dutch beaches. Too bad its audience stayed home because of the high tides that day.
Don't worry if you can't watch the video. Unless you speak Dutch, you won't understand a word. You really don't need to! Parachuted tampons descending on a beach like medicine to a remote village is universally weird.