They are writing not because they pen incisive reviews, but because people's jaws drop to the sound of an aww when they stop to talk. Tavi Gevinson is the 13-year-old fashion blogger behind Style Rookie. She's done videos for Teen Vogue, she's written reviews for Harper's Bazaar, and she's been profiled in New York Times Magazine, but when I watched a video Fab posted in December of her Rodarte's Target debut coverage, I felt more sorry for her than anything. Sure it's sweet, but it's also uncomfortable to see people look like they've just spotted a puppy when they talk to her. The 13-year-old fashion blogger. It's catchy and cute and a complete gimmick.
To illustrate just how out of far the lilliputian blogger epidemic has gone, Racked found a 5-year-old with an opinion and a willing mom to blog about New York Fashion Week. It may just be one of the greatest things I've seen on the Internet. Who doesn't want to read what a 5-year-old says about Fashion Week? Which is exactly what magazines are banking on with teens.