Sometimes, a business plan needs to factor in how the company's name is going to look in the URL. Here are some unfortunate examples from folks who didn't think it through too much...
"Who Represents" where you can find the name of the agent that represents a celebrity
"Experts Exchange" where programmers can exchange advice and views
"Pen Island" for all your pen needs--and that's it. Got it?
"The Therapist Finder." Hmmmm.
"Power Gen Italia," the Italian Power Generator company. I wonder if they link to www.penisland.com? Bad. Joke.
"Mole Station Native Nursery" in New South Wales
"IP Anywhere" for your computer software needs (and only those needs)
"Cumming First Methodist Church"
"Speed of Art" designers
"Go Tahoe" holiday brochure website