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Trying Not to Offend Hindus, British Airways Won't Serve Beef

Trying Not to Offend Hindus, British Airways Won't Serve Beef

I have some bad news for all you who look forward to airline mystery meat: British Airways is taking beef off its in-flight menu, because it does not want to offend riders with religious restrictions.

British Airways' second most popular long-flight is to India. Thus, it is making its entire menu appropriate for Hindu frequent flyers. The change is causing some to cry patriotism, saying that it is devastating that Britain's national carrier will no longer serve beef, Britain's national meal. The English Beef and Lamb Executive are calling the decision a "great shame."

Airborne diners will instead get a choice of fish pie, or a chicken dish. As for the traveler, I don't really see that big of a deal — it's not like they are banning beef in all of Britain, it's just on a flight. But, I can see how the beef industry could be a bit disappointed.

Do you think the decision is bowing to the interest of Hindu passengers at the expense of beef eating passengers? If airlines start worrying about offending other passengers, what will the menu be reduced to? Is British Airways culturally sensitive menu a smart way to attract a reliable customer base?


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