It's five o'clock somewhere and cocktail week in London right now. Brit alpha male James Bond famously loves his martini shaken not stirred, but judging by these vintage ads companies around the world like to use women to sell their spirits. To celebrate cocktails let's take a boozy stumble down memory lane with a look at the good, bad, and sexist vintage cocktail print ads.
Pre-mixed cocktails will help lazy guys get the girl, according to this 1976 ad.
Shakespeare, minidresses, and Gordon's Gin. What will the English think of next, this ad wondered.
Modern ad makers channeled the retro feel of old ads for this Absolut Lemon Drop ad featuring Ali Larter as a citrusy sex kitten.
No, that's not astronaut Barbie in this 1966 vodka ad.
This model looks a little young to be in this ad, featured in a Playboy issue from the '70s.
She's not poisoning him; just dropping in a few drips of cognac.
Julie Newmar, who played Catwoman on TV, goes western for a 1966 Smirnoff ad.
Smirnoff was neutral on the topic of California vs. Florida oranges. This 1963 ad says they both make great screwdrivers.
Singer Julie London makes the orange more tempting than the apple.
"Any mug can succeed with the Smirnoff Mule," reads the copy of this ad. Maybe just don't have too many you'll end up looking ridiculous like actor Robert Morse.
"You can fix anything with a screwdriver." Use that line next time you need a drink.
Night stalker Darren McGavin uses alcohol to liven things up with his wife.
Broadway actor Robert Goulet and his wife pose for a high-brow Heublein cocktail ad in 1966.
This 1935 postcard ad for Seagers features a glamorous gal.
Few men can resist the devilishly dry martini, according to the copy of the 1968 ad.