Wallpaper magazine has dedicated its July issue to sex and art — two things we love at Très. Tart cards, with their clever fonts and splashy colors, especially caught my eye.
Tart cards are basically business cards for sex. For years they've lurked in London's red phone booths, explicitly advertising services and creating a cult following with their ingenuity. Now as the Internet and cell phones threaten their existence, they're no longer just accidental art but worthy of an exhibit in their honor.
Wallpaper, along with St Bride Library and Type, asked designers to dream up their own tart cards for an exhibit displaying at London's KK Outlet from June 22-29. They may not be the real cards, but seeing the concept elevated to an art form confirms their lasting impression.
Want to see real tart cards from the early '90s? Check out the gallery below.