Mooncup, maker of a menstrual cup brand, has created loveyourvagina.com, a viral-marketing site that asks women to type in their very special name. It then provides a visual word cloud of what women around the world nickname their vaginas.
From the male-rooted "Mr Steggles" and "Archduke Ferdinand" to the foreign-inspired "pussoir" and "schnitzel" and the toddler-level "twinkle" and "pompom," each moniker makes me grateful my vagina and I are on a real-name basis. Do women nickname other body parts? Possibly. But I can only think of one reason masses of women are bestowing terms of endearment on their very special part. Find out after the jump.
Embarrassment. Luckily we were just talking about this cultural embarrassment yesterday when three television networks rejected a smart ad by Kotex for, among other things, using the word "vagina." The creator of the campaign, Merrie Harris, talked to the New York Times about the status quo of advertising feminine-hygiene products. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, she said. "Get over it. Tampon is not a dirty word, and neither is vagina.”
Yet as long networks reject ads for talking frankly about vaginas, it is a dirty word. Guess we'll just have to go with "my fairy!"